A story that recently aired on the This American Life radio program offers eerie parallels to today’s viral media. It rather hilariously relates how a voicemail message got passed around Columbia University’s campus and became an overnight sensation, launching the voicemail recipient into campus-wide stardom. Listen to the story, and in your mind replace "voicemail" with "email" or better yet, "YouTube video." It’s a nice reminder of the fact that we didn’t just invent this sort of creative act at the birth of the Internet. Look for show #203: Recordings for Someone on the This American Life website.