So, it sounds like the creators of Facebook are floating at $2B price tag for the ginormously popular website (it gets more hits than Amazon.com!). The NY Times DealBook has an interesting discussion of Facebook’s options, but if you scroll down to the bottom for user comments, you’ll find even more interesting stuff from users who are trying to figure out exactly what It is that makes Facebook so popular, and how you might go about quantifiying It. I found this comment to be pretty amusing:
If you don’t have a Facebook account, your friends will harrass you until you get one. That’s why I have mine.